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Social Media: Measuring Mushy Metrics
Everyone is grappling with how to measure social media efforts. Amazingly it sounds very familiar. The same lame arguments were made about PR for decades. Yes PR works, but it took an enormous amount...
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Facebook Surpasses Yahoo, Google to Fall Next
Media Post has confirmed what my Alexa toolbar has been telling me for months. Facebook is the Big Number 2 on the web. As frustrated as I have been with FB and its kloogy interface for users and...
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SMBs & Web Between Rock and Hard Place
The last week of radio silence has been a result of our impending product launch, the excitement is brewing here at Camarès! Our new offering is for small and mid-sized businesses and will address this...
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SMB & Web Btwn Rock And Hard Place Pt. 2 YELP Extortion!
YELLLLLP! BusinessWeek is reporting a law suit against Yelp that demonstrates just how nasty the terrain has become for small businesses on the Web: Yelp routinely highlights negative customer reviews...
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If Bandwidth is Not an Issue, Why are CIOs Playing Kindergarten Cop?
Recently I met with a dozen senior IT folks. Though I have known for a long time that major corporations restrict employee Internet access, I was surprised to hear how vehement these dedicated IT...
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Basic Questions Facebook Must Answer for Business
I have seen major advertising success on Facebook and equally terrifying failures. I recommend Facebook advertising to my clients ONLY as a test. If it hits, great, if not RUN. And then there is the...
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CLASSIC: Hubspot Delivers MUSHY Metrics as GOSPEL!
Years ago, BI (BEFORE the INTERNET) we coined a phrase at Camarès. The phrase is Religious Significance. That was what we achieved when we used the “we-have-to-get...
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Shame on You HUB SPOT for Promoting MORE BS Facebook Stats
I have been asking, begging, demanding for real USEFUL statistics from Facebook for months and months and now Hubspot steps up with what can only be described as a CIRCUS of statistics that tells us...
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Clarity Counts
I am on a hunt. A hunt for real numbers. Can Google, Bing, Yahoo and Facebook be transparent? Print publications had this problem in the early days and so the BPA provided circulation audits. Yes media...
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It All Comes Back to FACETIME.
Is it any wonder that the last four major programs rumbling through the corridors of Camarès have heavy print components? Is it any wonder that the major thrust of many of our clients’ 2011 marketing...
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